Overview: A fading celebrity decides to use a black market drug, a cell-replicating substance that temporarily creates a younger, better version of herself.
Tagline:If you follow the instructions, what could go wrong?
#1 Title and sub-title:
The main title of the movie is "The Substance," which is prominently displayed in large, bold letters at the top of the poster. Below the title, there is a subtitle that reads "Absolutely F***ing Insane," which is attributed to Indiewire, suggesting a critical acclaim or a provocative tagline.
#2 Characters:
The poster features a woman lying on the floor with a large scar running down her back. The scar is a prominent visual element, suggesting a significant plot point or theme related to the movie's narrative. The woman's body is positioned in a way that emphasizes the scar, drawing attention to it.
#3 Coloring:
The poster uses a limited color palette, primarily featuring shades of white and gray. The background consists of white tiles, which create a stark and clinical atmosphere. The woman's body is depicted in a darker shade, contrasting with the lighter background, which helps to highlight her presence and the scar.
#4 Layout:
The layout of the poster is simple and focused. The title and subtitle are centrally placed at the top, with the woman's image positioned below them. The text is arranged in a way that guides the viewer's eye from the top to the bottom, creating a sense of movement and focus on the central image.
#5 Design:
The design is minimalistic and intense. The use of a single, large scar as the central image is a striking design choice, evoking a sense of horror or trauma. The stark white background and the woman's dark hair create a high-contrast visual that is both striking and unsettling.
#6 Production:
The poster includes several production details. At the top, it mentions the cast: Demi Moore, Margaret Qualley, and Dennis Quaid. Below the title, it indicates that the film is directed by Coralie Fargeat. The poster also includes the logo for MUBI, suggesting a distribution or streaming platform. The release date is noted as "September 20," indicating when the movie will be available in theaters.